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If I Can, YOU CAN!
By Lenny Robbins
Email:
lenrobbins@charter.net
It’s not hard to find articles
that claim to have the magic answer on how to increase your life insurance
business. Open any magazine or email promotion and you’ll find someone saying,
“Simply follow our system and prospects will beat a path to your door.”
If you’ve been in the business
any length of time all these methods tend to run together and never seem to live
up to their assertions. Sure, it may have worked for them at some point in
time, but now their “business” is selling their system to you.
That is not what this article
is about.
The “secret” to dramatically
increased business is so simple, so fundamental, that you may dismiss it without
giving it a try—but before offering more I should give you some background.
Ok, now the secret
I started selling life
insurance exclusively using the Internet as my lead source about four years
ago. At that time leads were difficult to come by. I would literally spend
hours going to insurance sites inquiring by email about any leads they had
available to sell. Today it’s simple, open a favorite search engine and you’ll
quickly find more than enough sites willing to sell all manner of leads.
Not good enough you say? Where
do I get the best leads and what does “best leads” mean? Ok, now the secret. I
buy application request leads from Only Financial Group. App Request prospects
are interested, ready and able to purchase a policy today. Would you
rather have a lead purchased for $10 that was generated from a pop-up banner
that automatically entered them in a contest for a big screen TV, or a lead
purchased for $100 that is ready and willing to buy now? If your answer is
“I’d rather have the $10 lead, because I can buy 10 leads for the same price”
you are not in the policy writing business, you are in the lead buying
business.
Still not sold that to write
business on a consistent basis you must have a flow of highly qualified app
request prospects? You have to start by examining your current numbers—analyze
your business as it currently stands. What are you spending on leads per month,
how much in premium are you writing, and what percentage of those policies ends
up as taken? Take those numbers and now let’s compare them to mine.
Let’s compare your numbers to
mine
I find that for every $1000
spent in “application request” leads, I gross between $3500 and $4500. I
believe these numbers are at the low end of the scale. Not accounted for is the
occasional large case that will throw these numbers off. If so, great!
However, we all know about pie in the sky, so let’s take $4000 in gross premiums
for every $1000 spent. Right about now for some a little light is going on in
your head. “Hey, if I spend more money on leads, I should have more premium
dollars coming in.”
That’s how it hit me. So using
our formula, if I net $3000 per $1000 spent on leads, how much do I need to
spend on leads to net $30,000 per month. Even if I take 4 weeks of vacation
each year, that’s still $330,000 per year in income. I know some of you are
starting to sweat right about now! No, it’s not too warm; it’s simply your
comfort level being pushed way too high! Believe me, one month of this and
you will expect it each and every month, and I’m living proof it will happen!
Give the folks at Only
Financial Group a call. Listen to what they offer. You’ll receive training,
support, technology and outstanding commission payouts too. Bet you caught that
one didn’t you? Start this year! I’m around to help if you need any ideas or
help.
Lenny
Robbins
LifeNet Insurance Marketing
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