INDUSTRY LEADERS FORM LIFE INSURANCE DIRECT MARKETING ASSOCIATION (LIDMA) TO PROMOTE CONTINUED SEGMENT GROWTH
New association formed to help direct marketers enhance profitability
and operational efficiency
SAN FRANCISCO, CA. – (March 15, 2005)
Top life insurance executives met in San Francisco, CA recently for the inaugural meeting of the Life Insurance Direct Marketing Association (LIDMA), a new organization dedicated to helping direct marketers in the life insurance industry increase their profitability and operations through work with carriers, vendors and regulators. Pat Wedeking, president of LIDMA and CEO of InsuranceOnly, made the announcement.
Items discussed at this foundational meeting include the definition of LIDMA's objectives including:
- Creation of official association rules of governance
- Share limited Legal and Regulatory services by centralizing information
- Pursue unique product design for the niche
- Refine the application and paramed completion process
"There is a consumer-driven change occurring in the life insurance industry that is fueling the growth of the direct marketing sales channel," said Wedeking. "As a group, there are many opportunities for us to come together for common good, share services, improve product offerings and elevate service for consumers."
The founding members of LIDMA include such industry leaders as:
- SelectQuote
- AccuQuote
- InsuranceOnly
- Portamedic
- AIG American General
- IntelliQuote
- ReliaQuote
- Matrix Direct
- LabOne
- EMSI
- Fidelity Life Association
- Ohio National
- Genworth
- InsWeb
"The focus of LIDMA is to provide our members with all of the knowledge and tools they need to enhance customer value and improve the entire direct buying experience," said Wedeking. "The quality of our founding membership is a strong gauge of our desire to support the entire life insurance direct marketing industry for the benefit of everyone involved."
The group plans to meet again in September of this year.
For more information on LIDMA, visit www.lidma.org or contact Pat Wedeking at 866-467-6659 x103
|
