INSURANCEONLY ANNOUCES RECORD
SALES IN 2003
Company Attributes Record Revenues in 2003 to Increased Marketing for Direct Sale of Life Insurance and Expanded Brokerage Efforts
SEATTLE, WA. – (Feb 9, 2004)
InsuranceOnly (IO), has announced record sales figures for 2003. Pat Wedeking, President of IO made the announcement.
IO maintains a national network of insurance agencies providing members of its Only Financial Group with thousands of qualified sales leads and completed application requests for new life insurance policies. In addition to providing producers with new business through customer leads, IO also provides sales and support services, agency management technologies and other resources to streamline and economize agency operations and maximize sales.
- $2.5 million in revenues for 2003. A 24% increase over revenue for 2002.
- $805,000 in revenues for 4Q 2003 versus $510,000 for the same quarter in 2002 and a 40% increase over the previous quarter.
- $1.6 million in brokerage production for 2003; up from $500,000 in 2002.
- A nearly 100% increase in daily leads and application requests generated through the company's consumer Websites. Daily traffic averages more than 250,000 unique visitors resulting in over 200 leads generated and over 150 application requests filed each day.
"We have benefited greatly as a growing number of consumers now utilize the Internet and other sources to educate themselves about life insurance products. Consumers are purchasing that insurance in a more direct fashion from brokerages like ours," said Wedeking. "We also continue to build upon our reputation in the industry as the premiere source for a large volume of high-quality leads and application requests."
Wedeking attributes the company's sales boost last year to implementation of a more broad marketing effort to drive traffic to IO's Web sites including a successful radio campaign. The company also substantially expanded its in-house brokerage capabilities, which increased revenues.
"We anticipate that our plans to expand our consumer marketing efforts and the continued expansion of our national network of member insurance agencies will maintain and even increase our sales pace," said Wedeking.
Based upon performance in 2003 and momentum that continues from the fourth quarter, IO projects revenues in 2004 in excess of $4.5 million.
About Only Financial Group
Founded in Seattle, Washington in 1998, InsuranceOnly, Inc. is one of the insurance industry's highest generating and most respected providers of online life insurance and annuity lead services. Through its subsidiary company Only Financial Group, IO also provides nationwide insurance agencies with a full spectrum of agency support services including access to a proprietary state-of-the-art lead management system (Lead Boss LRM), advanced agency management technologies and a host of other tools and agency support resources.
Founded in Seattle, Washington in 1998, InsuranceOnly, Inc. is the parent company of Only Financial Group, and independent marketing organization. The brokerage provides leads, compensation, technology, and agency support services. Through its proprietary Web sites such as www.TermOnly.com and www.InsuranceOnly.com and www.AnnuityOnly.com, InsuranceOnly generates thousands of targeted leads and application requests each week from consumers for new insurance policies. Only Financial Group provides these leads to its brokers along with technology and other business support services designed to increase sales and processing efficiency.
For more information call Brad Howard at 866-INS-ONLY x108 for an interview regarding the benefits of affiliation with Only Financial Group. Information is also available at www.OnlyFinancialGroup.com.

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