SEATTLE, WA. – (February 18, 2003)

InsuranceOnly, Inc. (IO), has announced the availability of enhanced Application Request Forms (ARF) to insurance agencies nationwide. ARFs are specific requests for insurance by consumers using www.TermOnly.com, one of IO’s consumer Web sites providing customers with information on life insurance products and the ability to begin the purchase process for new policies.

ARFs are unique because unlike traditional leads generated online, these requests are a result of consumers answering a number of targeted health questions to determine their exact customer profile and risk classification so that a price quote can be provided. Once the consumers see a menu of quotes for their individual request, they choose a policy and request an application.

“Our new ARFs provide agencies with new customers that are fully aware of the cost of a new policy and are interested in completing the sales process for coverage,” said Pat Wedeking, CEO of InsuranceOnly. “The result of this detailed level of customer qualification and consumer interest is a closing rate that significantly higher than a typical ‘lead’ program. This “Application Request” program is seeing placed and paid rates above 40%.”

ARF customer information is available for purchase from IO by insurance brokerages and agencies across the country. In addition to the sale of ARF information, IO also provides the ability for insurance agents to receive, manage and track their Application Requests received from IO through the company’s unique “Lead Boss” system.

Lead Boss simplifies new business and sales progression by managing the whole process online. This paperless system facilitates the efficient distribution of prospect information, management of customer relationships and tracking all lead activity from lead reception to the closing of new policies.

“The result of our ARFs and Lead Boss service is that we are providing our agency customers with the highest level of qualified prospects available and the perfect system to streamline the sales process,” said Wedeking.

IO generates several hundred ARFs each day and distributes the information to its nationwide network of insurance agencies. For more information on IO, please call (866) INS-ONLY x108 or visit www.LeadsOnly.com.

About InsuranceOnly, Inc.

Founded in Seattle, Washington in 1998, InsuranceOnly, Inc. is one of the insurance industry’s more respected providers of online life insurance lead generation services. Through its subsidiary company Only Financial Group, IO also provides nationwide insurance agencies with a full spectrum of agency support services including access to a proprietary state-of-the-art lead management system (Lead Boss), advanced agency management technologies and a host of other tools and agency support resources. IO’s proprietary Web sites including www.LeadsOnly.com, www.TermOnly.com, www.InsuranceOnly.com and www.AnnuityOnly.com generate thousands of targeted leads and application requests each week from consumers for new business. IO then provides these leads to brokerages along with technology and other business support services designed to increase sales and processing efficiency.

For more information call Pat Wedeking or Brad Howard at (866) INS-ONLY or visit www.LeadsOnly.com.